Fireworks rough goldenrod (Solidago rugosa 'Fireworks') produces fountains of bright yellow flowers resembling starbursts on a plant shorter in stature than the species. This plant prefers full sun and moist soil, and when provided with these conditions, it is insect- and disease-resistant. Bees and migrating butterflies swarm the flowers to obtain the nutrient-rich nectar, while a number of small birds enjoy feasting upon the seeds. Goldenrod is deer resistant and is not responsible for triggering allergies.