This medium-size perennial grows 2 to 3 feet tall, with handsome, large, dissected leaves that are silvery beneath. Site this plant in the middle of a sunny perennial border where the 3-inch wide, vivid pink flower heads, comprised of numerous individual flowers, are quite showy; they can last for almost a month. The deeply fringed flower seems thistly in appearance. Papery bracts around flower heads can be a conspicuous feature. Native to Asia Minor, the Persian cornflower is grown for its intriguing flowers.