This nonhardy shrub produces tubular magenta flowers with fringed edges to the petals throughout the warmer months of the growing season in Chicago. Plant this sage after the soils have warmed (toward the end of May, typically) in full sun and well-drained soil. Hummingbirds, butterflies, and moths are attracted to the flowers, but herbivores, like deer and rabbits, find the foliage distasteful.