Phlox pilosa var fulgida grows in a clump typically 12 - 24 inches high. It blooms from mid to late spring with loose clusters of fragrant pink flowers at the ends of the stems. The stems and leaves are covered with soft white hairs which give the plant its common name of Downy Phlox. Plant it in full sun. It is attractive to butterflies and is hardy in zones 4 - 9. The genus name is from the Greek word phlox meaning flame in reference to the many bright colors of some varieties.