This cultivar produces volumes of soft, lilac-pink flowers beginning in the summertime and continuing until the first frost. It grows to a height of no more than 2 feet with full sun and well-drained soil. Like other butterfly bushes, it is a magnet for bees, butterflies, and hummingbirds that are attracted to its fragrance. Also like other butterfly bushes, it should be pruned back in the spring so that it will be resplendent in the fall.