Amelanchier x grandiflora 'Autumn Brilliance'

Autumn Brilliance Serviceberry

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Autumn Brilliance serviceberry owes its cultivar name to its outstanding red-orange fall color. In addition to its autumn appeal, it displays the classic features that make amelanchiers welcome in the landscape -- abundant white flowers in spring, edible berries and interesting branch structure/bark. It is considered trouble free and frequently recommended by garden designers. More than one-third of the serviceberries at the Chicago Botanic Garden are Autumn Brilliance.

Members of the genus Amelanchier offer four seasons of interest -- small white flowers (occasionally pinkish) in spring, edible berries in early summer, attractive foliage color in fall and interesting bark/branch structure in winter. Common names for amelanchier include juneberry and serviceberry and refer to the blueberry-like fruit edible by humans and much beloved by birds. The species range from small trees to large shrubs, usually multi-stemmed. Found at woodland's edge in the their native habitats, amelanchiers are best used in a naturalistic setting in the home landscape.

Amelanchiers are native to temperate areas of North America and, to a lesser extent, of Asia and Europe. The genus includes about 20 species; hybridization efforts have tended to focus on enhanced fall foliage color. The Chicago Botanic Garden's collection includes more than 30 varieties and over 450 plants.

Plant Shape
Full Sun, Partial Shade
Bloom Time
March - April
Bloom Color
Landscape Use
Urban Street, Specimen Plant, Understory
Wildlife Interest
Attracts Birds, Native to Midwest
Plant Type
Hardiness Zone
3 - 8