Vice President of Marketing and Development
Civic and Educational Affiliations
Western Golf Association/ Evans Scholars Foundation
Capital Campaign Committee, Northwestern University Chapter House
As vice president of marketing and development for the Chicago Botanic Garden, Jim Boudreau directs all fundraising and integrated marketing efforts. These include membership, the Annual Fund, endowment, corporate relations, board and donor relations, and foundations and public sector agencies, as well as advertising, public relations, and online marketing. Boudreau helped shape the marketing plan for the opening of the Daniel F. and Ada L. Rice Plant Conservation Science Center in 2009.
Since 2010, Boudreau has been focused on generating awareness of and demand for the Garden's ten-year strategic plan, "Keep Growing," and raising funds for the plan's capital projects and endowment goals. The plan has generated sufficient funds for the following capital projects: the Grunsfeld Children's Growing Garden, Kleinman Family Cove, Garden View Café, North Branch Trail, North Lake Shoreline Restoration, and the main nursery. Pledges have been received toward the Education Center and Garden on the Learning Campus, the new greenhouse and nursery on the Kris Jarantoski Campus, and endowment. In 2013 the Garden set a record for the second consecutive year in fundraising. Total funds raised last year were $30.3 million, almost $4 million more than in 2012. Included in this total were $2.2 million of new endowment commitments and more than $15 million in capital funds.
Boudreau joined the Garden in 2009 from the National Restaurant Association and the National Restaurant Association Educational Foundation, where for six years he served as senior vice president of marketing, responsible for brand management, integrated marketing, and fundraising. Prior to his role at the National Restaurant Association, he worked in the advertising agency industry in Chicago for Leo Burnett, Ogilvy & Mather, and Foote, Cone & Belding.
Boudreau received a bachelor's degree in journalism and a master's degree in advertising from the Medill School of Journalism at Northwestern University. He is also a director of the Western Golf Association/Evans Scholars Foundation and is a member of the Economic Club of Chicago.