Food Wars: The Global Battle for Mouths, Minds and Markets

Food Wars: The Global Battle for Mouths, Minds and Markets
Author: 
Tim Lang and Michael Heasman
Publisher: 
Earthscan Publications
Publication Date: 
2004
ISBN: 
1–853–83702–4

paper, 365 p., $35.00

This is a book that examines the interplay of health, business, consumer culture, the environment, and food governance and the impact of these five key elements on policy choices that "shape how humanity orders its food economy." The main thesis is that an integrative approach is an absolute prerequisite to fostering the greater good for the global food supply.

The authors provide the reader with ample examples, in both text and graphic form, to illustrate how the aforementioned factors have had a decided effect on food production and supply. For the future well being of society the "ecologically integrated paradigm" would serve both environmental and human health interests. "A diet that is good for biodiversity is also good for human health, providing a rich variety of nutrients. In this very practical sense, as well as in theory, the goal of food and health policy surely must be for humanity to be at one with nature."

For those interested in how to understand and influence cultural norms, this is a book that can help in fostering a shift in how we approach the issues surrounding the food supply for the world.

— Amy M. Lewitz, volunteer and Master Gardener, Chicago Botanic Garden

Volume: 
7
Number: 
5